What are the skills of designing corporate brochures?
Corporate brochures are the business cards of enterprises. A successful brochure condenses the development history and direction of an enterprise, presents corporate culture to the public, promotes corporate products, and spreads corporate image. The design and production process of corporate brochures is essentially a process of refining corporate concepts and showing the essence, rather than simply superimposing pictures and texts. An excellent brochure should give people artistic influence, strength, and spiritual presentation, rather than boring text and dull pictures. So what are the skills to design a good corporate brochure?
1. Corporate brochures should be well-made and beautiful. The appearance of corporate brochures should be generous and beautiful, and the production should be exquisite. This will leave a good first impression on customers, thereby triggering customers' desire to continue reading.
2. Fully demonstrate the cultural charm and strength of the company. The biggest role of the brochure is to promote the company, focusing on reflecting the company's brand culture and strength. Use pictures and texts to promote the company's culture (the company's history, purpose, etc.), show the company's strength (honors, construction scale, products, equipment, execution, etc.), and depict the company's bright prospects (corporate planning, etc.), attract readers' attention, and enhance readers' attention to the company.
3. Simple and rich content pages. There should not be too many inner pages, but the focus should be on simplicity and highlighting the key points. Too many pages will make people bored, so generally keep it to pages. Focus on the design of the pictures, and explain them with concise language.
4. As many information pages as possible. If the company has done publicity on some websites or some larger media, then write down which large websites and media your company has been online on, so that if someone is interested, they can go directly to the website or see the TV media and remember your company more deeply. This achieves the purpose of corporate publicity.
5. The language is concise. Try to make the language simple and clear, and easy to understand. You can design some slogans that are easy to spread for the target group.
6. It is best to print in color. Beautifully printed promotional brochures can better show the style of the company.
7. Paper requirements. In addition to considering the design and content layout factors, the printing of corporate brochures must also consider the printing paper and printing process, which will have a great impact on improving the taste and grade of the brochure.
8. Unique design style. It should reflect the company's characteristics, be different from the norm, and leave a deep impression on the audience.
