Catering brand brochure design
In addition to discounts, what other marketing methods are there? I believe this problem has troubled many dining friends. Today we will take a look at the top ten creative marketing techniques for hot pot skewers.
1. Provide free sp pre-dinner special snacks. Hot Pot Chuan Chuan Restaurant offers free specialty snacks. Such as homemade potato chips, popcorn, seasonal fruits, etc., easy to take and share.
2. Method. Depending on the specific classification of the dishes, it is not recommended to set up a hierarchical menu for all dishes.
3. Seasonal specialties, catering killers. Agriculture must adapt to the times, while catering remains the same. There are beer crayfish in the summer, hot pot and mutton soup in the winter... The change of seasons prompts us to pursue the delicacies that have been nurtured over the years. One of the biggest features of the world intangible cultural heritage [Kaiseki cuisine] is the use of seasonal ingredients, paired with appropriate fish, vegetables and fruits, and exquisite tableware, allowing customers to feel the changes of the seasons on the table. Although "anything goes" for hot pot, adding a few seasonal side dishes in the store is the icing on the cake.
4. Matching packages are essential. Different age groups and genders have different dietary needs. Young people pursue spicy and exciting dishes, while middle-aged and elderly people prefer light and healthy meals; girls like desserts and parents like soup. For different groups of people, we can provide combination packages to add dining highlights and meet personalized consumption needs.
5. Creative design is an important bonus. "Spicy, pungent, fresh and fragrant" are the four major elements of hot pot skewers, and "color, aroma and taste" are also the hot pot rulers that measure the quality of hot pot skewers. In a well-off society, people eat not only to satisfy their hunger, but also pay more attention to the entire dining experience. Decoration style, brand design, plate presentation... are all important basis for rating a restaurant.
6. Glass is also the finishing touch. Clear, clear glass containers will make food look fresher and healthier. Proper use of glass will increase customer favorability. Glass walls, glass bowls, glass tables… adding glass elements can help increase the visibility of your restaurant. Currently, many hot pot restaurants use translucent glass kitchens to increase customers' trust in ingredients and strengthen communication between restaurants and customers.
7. Provide comfortable and hygienic toilets. The standard for judging the quality of a company or restaurant in Japan is the toilet. Japan has extremely strict requirements for toilets. Not to mention cleanliness, toilets are all heated. In contrast, in many small and medium-sized restaurants in China, in order to save space or even reduce squatting, the bathrooms are small and the sanitary conditions are difficult to meet. If you want to make a good restaurant, you cannot ignore the details of the toilet.
8. Discounts for queuing up, and free orders for overtime. No matter how good the taste is, we will give negative reviews from the bottom of our hearts. [Mala Tang in Hutong] introduced the rules of queuing discounts and free overtime orders, and it was very popular among customers as soon as it was launched.
9. Appropriate small benefits can increase favorability. Hot pot restaurants can promote their brands through Moments, Weibo interactions, Douyin short videos, etc., and can provide corresponding discounts. The second half will be used as free dishes and other forms of feedback.
10. Improve the quality of employees. Many bosses think that the basic work done by restaurant waiters is easy to understand and does not require training. Instead, waiters are at the forefront of the battlefield, directly facing the customer base. Their knowledge and work ethic reflect the restaurant culture. Through staff training, it is conducive to creating a positive and harmonious restaurant atmosphere.
