Company brochure design can consolidate brand strength
As competition in various industries in today's society becomes increasingly fierce, companies will use different forms to expand the company's external publicity in order to enhance their market competitiveness and consolidate their brand strength. Classification of company brochure design Corporate brochure is one of the most important forms of expression.
Company brochure designs can be divided into two types: corporate image brochures and corporate product brochures for different purposes. Corporate brochure designs usually reflect the company's corporate spirit, corporate culture, and corporate development positioning. The focus is on image as the mainstay and products as the supplement. First determine the creative positioning, design style and industry positioning, etc., and then carry out layout design, picture selection, photography and other means to shape the overall imagination of the enterprise.
The design of the company brochure should focus on reflecting the functions, characteristics, uses and services of the product. It should be designed based on the positioning of the company and the characteristics of the product to determine the style positioning of the product. The visual effect should conform to the social status, knowledge level and company of the reader. The composition of the brochure design must be tightly logical, and the themes to be expressed must be clear and unambiguous.
The design style of the company's brochure should be consistent and have common elements. The detailed layout of some parts or pages should be changed. The design of the company's brochure should have perfect visual effects. The design of the company's brochure should have the cover design of the brochure as the content of the brochure. , a comprehensive reflection of the company's promotional album design in the later stages. A good album cover design should be approached from multiple aspects.
