How can jewelry album design successfully arouse consumer interest?
How to successfully attract consumers' attention to jewelry album design? In today's society, the pace of life is accelerating, production efficiency and people's living standards are constantly improving. At the same time, many problems are also increasing. This requires things in people's lives to be more concise, fresh and friendly.
Whether the picture album meets the evaluation basis of visual beauty. The performance of three parts including graphic composition, color composition and spatial composition can improve the design quality of the album and the connotation of the jewelry enterprise.
Jewelry company brochures and product introduction brochures are one of the important forms of jewelry corporate expression and product promotion. Due to time and space issues, most customers will not visit your company in person. Therefore, it is necessary to conduct research on the company's brochure and product brochure. The company's brochure is a faster and more effective way to educate customers about your advertising media. To their bigger problem? Look for your company’s jewelry corporate culture, look for potential products, and look for business opportunities. Positive company image promotion is introduced by picture albums. For potential customers or long-term customers, the company brochure is a necessary promotional material.
The design of jewelry album includes the following aspects:
1. Three components: the basis for evaluating whether the final effect of the album design meets the aesthetics. Including graphic composition, color composition, and spatial composition. The performance of these three parts can improve the quality of the album design.
2. Product performance: In album design, this link requires photography and PS painting to complete the restoration together. In the album design process, when selecting product pictures, Advantage Advertising requires that the product surface be smooth and clean, with strong contrast between light and dark, without losing details. Therefore, album design puts forward higher requirements for designers’ basic album design skills and is no longer limited to layout design.
3. Jewelry corporate culture: In the brochure design, the long-term business activities and management experience of the jewelry company should be highlighted. Through album design, it highlights the unique jewelry corporate culture formed by jewelry companies through the accumulation of time and the joint efforts of enterprises. This is one of the criteria for measuring brand value. The album design process reflects and refines this cultural identity.
4. Album technology: In other words, the selection and technology of printing paper, printed matter are also important parts of album design, which determines the quality of the final product of album design.
5. Marketing strategy: Based on years of experience, Advantage Advertising believes that the elements, layout and color matching used in album design should conform to the three components of design aesthetics. At the same time, the elements used in the album design should fully express the marketing strategy, including the target customer group, region, age and knowledge level of the product targeted by the album design. For example, for children's products, when designing picture books, they must be in line with the characteristics of children's innocence and full of children's fun. The colors of the picture book design should be cute and lively, the layout of the picture book design should be rich and interesting, and the product list should be orderly.
